loe: http://www.apple.com/education/insomnia/
On November 15 at 9:00 a.m. EST, the clock starts ticking.
Then you and your team will have the next 24 hours to make and upload your 3-minute movie. That's the easy part.
Once your movie's up, you'll need to get everyone you know—and then some—to watch and rate it online. If your movie makes the top 25, you can host a showing at the Apple Retail Store. Your adoring fans can download it from the iTunes Store. And it'll be screened by some big-time industry players: John August, Doug Ellin, Jody Hill, Masi Oka, Jason Bateman, Paul Haggis, Greg Mottola, Barry Sonnenfeld.
Earn the #1 rating from either the public or the pros, and you'll land one of two grand prizes. Everyone on your team will get a MacBook Pro, Final Cut Studio 2, Logic Studio, Shake, and a year's worth of One to One personal training to help you use them. Not a bad trade for one night's sleep.
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